TikTok, Instagram, Facebook or X: Where Nigerians Are Building Audiences, and What Each Platform Rewards

Nigeria’s social media audience is large and still changing quickly, but the four platforms most creators and businesses compete on, TikTok, Instagram, Facebook and X, behave very differently. They reach different numbers of people, reward different kinds of content, and pay creators in different ways. This guide sets out what the available data shows about […] The post TikTok, Instagram, Facebook or X: Where Nigerians Are Building Audiences, and What Each Platform Rewards appeared first on Vanguard News .